Two people.
A discipline:
design that sells.
YELLOWCLIP is a graphic design studio founded in 2005 in San Salvador. There are five of us and we’ll stay that way until we’re no longer five and we work with nine active brands in El Salvador, Guatemala, Honduras.
We don't sell creativity. We sell applied thinking. Every project starts with a business question not a visual brief and ends with a system the client can run without us.
This page tells you who we areand how we work. If you're only interested in one section, use the links below to go directly to it.
Cómo trabajamos.
Six principles we don't negotiate. When a client asks to skip one, it's usually a sign the project shouldn't exist.
Si no vende, no es creativo.
Every project is measured against a business objective agreed at the start and reviewed against it six months later.
Pensamos primero. Diseñamos después.
The logo is the last decision, not the first. Before it come six weeks of strategy, audit and positioning. It costs more upfront. It costs much less in the end.
Cobramos por proyecto. No por hora.
Billing by the hour penalizes efficiency. We charge a firm price agreed upfront. If we run late, it's on us. If we finish early, we don't discount.
Tres rondas.Sin sorpresas.
Concept, refinement, final. Three clear rounds. If you need a fourth, we include it at no cost because it means we missed something.
Te enseñamos to run your system.
Every delivery includes a 2-hour workshop with your team. Not to impress them so they can use the brand without calling us every week.
No competimos en pitches gratuitos.
Free work attracts clients who value free. A 30-min call to understand your business at no cost. But seeing visual proposals is already a paid project.
Quienes somos.
A team with five distinct crafts and one surname in common: YELLOWCLIP. Everyone talks to the client. Everyone signs the work. No invisible juniors.
Cinco fases.
Ningún atajo.
Every project follows the same journey, regardless of sector or budget. Skipping steps is the most expensive way to save time.
The discipline distinguishes work that sells from work that simply decorates.
— Principio operativo of the studio
Good work doesn't come from inspiration. It comes from discipline./span That's why every project goes through the same five phases, in the same order.
This isn't bureaucracy. It's the opposite: it eliminates late surprises. A poor decision made in week 4 costs ten times as much to fix in week 14. And a hundred times as much once it's already been printed.
Three rounds. One firm proposal. Firm dates. If we run late, it's on us.
Las 18weeks.
Sample plan for a complete visual identity project. Dates adjust based on scope but the order and proportions remain the same.
Each phase has its deliverable.
No "work in progress" without a clear close. Every phase ends with a signed document and a concrete deliverable.
S 1—2
Immersion
Entrevistas con stakeholders, auditoría de marca actual, análisis competitivo, taller de marca. Dos weeks escuchando.
S 3—5
Strategy
Positioning, purpose, personality, brand architecture. A 10–15 page document. One signature. Point of no return.
S 6—11
Design
Three clear rounds: concept, refinement, complete system. No improvisation. Every round against the signed strategy.
S 12—15
Iteration & Manual
Detail refinement. Building the 60–120 page guidelines. The bible for your brand for the next 20 years.
S 16—18
Launch
Initial applications, 2-hour workshop with your team, 90 days of support at no cost. So they can run your brand without us.
What we hope for.
What we promise.
An identity project isn't a service you buy, it's a collaboration. It works when both parties are clear on their responsibilities.
What we ask of the client.
What we promise from the studio.
Marcas con las que trabajamos.
Selection from 47. Every name is a live project not a decorative logo.
If you made it
all the way to here,
let's talk.
A 30-minute call. No commitment. We leave with a clear diagnosis of your brand whether you hire us or not.